The simple answer to that is YES. I’m going to hit a few important points for you!
Here’s a quick list of why your business needs a quality website:
- Your business will be available 24/7
- Global Marketing
- On demand customer service
- Lead Generation & referrals
- Traffic Analytics
- And most importantly, there are no limits!
In today’s business world, the mere fact of gaining your market share is crucial. Whether your a small, one man/woman team in the mix of corporate businesses or trying to get your new idea out to the public; a website can mean the difference between dissolving your new business or growing exponentially in the next 5-10 years. Granted a website isn’t everything – the old marketing collateral such as business cards, brochures, word of mouth, Yellow Pages, and so on are just as important. Don’t lose sight of the older marketing methods as they all play an important role too!
A website is just your starting point though – it’s not your bread and butter. It’s your online storefront, your online brick and mortar! A website needs to portray your branding (colors, text, design, and more). Many people have the knowledge to ‘build’ a website but do they really know how to successfully build one that effectively and positively promotes, educates, and & sells your services and products?! A website isn’t just compromised of content and photos. You need the aesthetic feel, flowing design, quick upload time, the professional – custom – non stock photos, and most importantly your bread and butter – Search Engine Optimization! You may be asking yourself, “Wait, what is SEO?” SEO can make or break a website. Having a website that simply has a few paragraphs of content, some photos, and a phone number just won’t cut it in today’s online world. You need to have everything optimized from the beginning to the end!
SEO consists of:
- Market and Keyword Research
- Page Optimization
- Content Strategy
- Social media(Facebook, Twitter, Pinterest, etc) involvement and commitment
- Back links
- Website Analytics
- Landing Page Optimization
- and so much more!
I hope I didn’t scare you off with that list. SEO is an ever evolving field with search engines(Google, Yahoo, Bing, etc) continually changing their algorithms to assist all of us when we search a certain key phrase to ensure we find the most relevant web pages available.
Once you’ve conquered the SEO aspect of your website, don’t start running as you’ll want to continually watch your Google Analytics(website performance) account – this shows how your customers landed on your website, what amount of time they spend on your site, which keywords and phrases they used to find your site, what pages they visit, if they bought a product, which search engines are performing best, where your customers live(by city, state, and country), and more! This gives you the information you need to tweak your SEO to better serve you business and generate more quality traffic.
As you’ve probably asked yourself through this article, “How much is this going to cost?” The simple answer is probably no more then you’re spending on the radio, television, and newspaper ads each month – in fact probably much less! The initial development and design of a website can cost you a few pennies but nothing that isn’t worth it. A quality website is one of the best investments a business can make. Depending on your needs and future outlook, your monthly bill can be quite minimal. You also have the opportunity to hit a much more expansive customer base, not like your local paper or tv channel – A website opens your business to the whole world.
Take advantage of today’s technology and use it for your best interests.
Feel free to contact me today for a free consultation! Whether you need a new website, a redesign,
SEO services, Social Media Optimization or more – I’m here to serve your best needs! Email Me Today!